Understanding the benefits of the Chet Holmes' Buyer Pyramid
On page 117 of IN DEMAND B.O.S.S. Business Operating Success Systems to Help You Get Organised & Save Time! I introduce you to the concept of buyers psychology.
First a little context
I first heard of Chet Holmes buyers pyramid when I attended Business School in 2015 with Mal Emery. I recall from that point thinking… "I must have a way to connect with more of my prospective clients", and I grew to learn this is done using the Triple C Method of: Collect, Convert, Create.